The theory of Direct Mail

The Theory of Direct Mail

and the 55 factors affecting
your direct mail

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THE THEORY OF DIRECT MAIL

First we devised the three ultimate laws that affect all direct mail
("start here")

Then we answered a few basic questions - like does it work all the time ("getting going")

Then we expanded our knowledge with the aim of covering the key issues, not just saying "do this, it works" but looking at the background and trying to evolve a deeper knowledge that will be applicable in all situations. ("the theory")

That left us with the individual effects of all the factors that seem to affect direct mail response rates. We've written them up as a separate section ("the factors")

New article

If you would like to read a short article on the layout of your leaflet based on the theory described in this website please click here

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Company information Telephone 01536 399000 FAX 01536 399012 Postal address Hamilton House Mailings Ltd Earlstrees Court Earlstrees Road Corby Northants NN17 4HH Electronic mail sales@hamilton-house.com Chairman Tony Attwood Managing Director Stephen Mister Company registration 2444392 VAT Registration 354907535GB
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