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News.co.uk
when you undertake a mailing or emailing to schools with Hamilton House.

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THE THEORY OF DIRECT MAIL

First we devised the three ultimate laws that affect all direct mail
("start here")

Then we answered a few basic questions - like does it work all the time ("getting going")

Then we expanded our knowledge with the aim of covering the key issues,  not just saying "do this, it works" but looking at the background and trying to evolve a deeper knowledge that will be applicable in all situations.   ("the theory") 

That left us with the individual effects of all the factors that seem to affect direct mail response rates.  We've written them up as a separate section ("the factors")   

New article

If you would like to read a short article on the layout of your leaflet based on the theory described in this website please click here


 

 
 
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What exactly does Hamilton House do? For a 15 second summary click here
Buy mailing lists on-line, undertake research into totals free of charge, read articles on raising response rates - visit www.hamilton-house.com

Company information

Telephone
01536 399000

FAX
01536 399012

Postal address
Hamilton House Mailings Ltd Earlstrees Court
Earlstrees Road
Corby
Northants NN17 4HH

Electronic mail
sales@hamilton-house.com

Chairman
Tony Attwood

Managing Director
Stephen Mister

Company registration
2444392    

VAT Registration
354907535GB

This website is part of the Mailing Information Exchange.  For details of all the other sites in the MIE click here